In 2014 City of Gold Coast Coast’s economic development division supported Gold Coast Swim Fashion Festival by funding a capacity building program with 10 selected Gold Coast designers participating in a series of workshops. The selected Gold Coast based swim and resort labels received instruction from top level business, fashion educators and successful labels to accelerate their learning and business capabilities.
Two of these talented designers who participated in the Gold Coast Swim Fashion Festival’s Emerging Designer programme are from the Southern Gold Coast. Anna Kempshall from Annake Swimwear, and dynamic designing sisters, Lisa and Renee Van Drunen of Makua Mu.
Annake Swimwear designer Anna Kempshall started her label 3 and a half years ago. A veteran of the swimwear manufacturing business for the past 25 years, Anna has worked behind the scenes, manufacturing swimwear for some Australia's biggest swimwear companies. She saw an opportunity in the seasonal downtime of her manufacturing company to create her own label, Annake.
is Gold Coast owned and manufactured, from fabric design, pattern making, cutting and creating done in the Annake studio and the fabrics printed locally.
In December 2014 Anna opened the Annake Swimwear Shop on Currumbin beachfront, spurred on by the confidence she received in 2014 development and mentoring programme run by Gold Coast Swim Fashion Festival.
swimwear is a combination of the strategic business brain of one sister and the creativity of the other. Coolangatta locals, Renee and Lisa Van Drunen who have created the Gold Coast label Makua Mu, were also part of the 2014 development and mentoring programme run by Gold Coast Swim Fashion Festival.
Makua Mu swimwear will be seen on the catwalk with Annake swimwear, during the Festivals’ Fashion Shows, November 18 - 22.
The council has identified swim and resort wear fashion, as an industry to develop and nurture on the Gold Coast. The Festival’s long term aim is to continue to establish the Gold Coast as the creative, education and performance hub for swim and resort wear in Asia.
The global swimwear market has been forecast to reach $US19.3 billion by 2018 according to a Global Industry Analysts report.