SGC Profile – Michael Sullivan, CEO – Currumbin Beach Vikings SLSC

Posted on Wednesday, February 28, 2018

After graduating from the University in Canberra in 2003 and completing a few years of public service, Michael Sullivan moved to the Gold Coast in 2005 for a change of scenery.

Jumping at a job opportunity at Currumbin Beach Vikings Surf Life Saving Club in 2006 and progressing through the club structure over the next 13 years, today Michael holds the role of CEO in both the Surf Life Saving Club and the Supporters Club.

What do you believe you have bought to Currumbin Beach Vikings in your role as CEO?
The main thing I have tried to establish over the years is to ensure that maximum benefit is delivered back to the heart of the organisation which is its members. This has been done by introducing formal systems, structures and forward planning frameworks to ensure that our staffing group, volunteers and human resources are able to deliver these benefits back to both the community and the members of the organisation.

What do you see as the vision for Currumbin Beach Vikings SLSC?

As a Not for Profit and Charitable Organisation, our entire vision centres around providing excellence in Surf Life Saving Services to Currumbin Beach through our volunteer surf lifesaving patrols, member training and education programs. By creating a viable and profitable Supporters Club model, we are able to provide a financial platform to ensure that we are able to achieve that vision and support the community.

The club continues to be a hotspot for locals and tourists alike. What do you believe has been the secret to its success?
The location of the Club certainly provides us with a great platform to achieve success with both locals and many tourists visiting the destination each year. The long history of members within the club and the great vibe amongst the members and patrons provides the Club with a social mix and fabric that is hard to replicate.

The Club has been very fortunate to have a great General Manager in Chris Kelly, a great staffing group and of course some extremely capable, experienced, supportive and long serving committee members which have offered stability over many years to help drive the Club forward.

What do you believe makes the club special?
Without a doubt the volunteer members, patrons and supporters make the Currumbin Surf Life Saving Club what it is. There is a real sense of pride amongst patrons and members when they see the benefit that this support gives back to not only the club but the community. It’s a special feeling sitting on the balcony of the club watching over 700 volunteer members patrol the beach and partake in Sunday morning nippers to develop their surf lifesaving skills to ensure that Currumbin Beach continues to be a safe aquatic environment for both locals and tourists to enjoy

What do you like about having the business located in Currumbin?
I really do believe that Currumbin and the Southern Gold Coast has some of the best businesses on the Gold Coast located right on our doorstep. Each suburb certainly has its own unique feel and vibe and I think the community really gets behind their local businesses and Clubs to show their support.

What does the future hold for the Club?
Currumbin Vikings SLSC has been around since 1919 so we are currently in planning for our centenary. This will be a great celebration of the Club and what it has given back to the community over a long period of time.

Like many businesses we are also evaluating our product and offerings to meet customer and member demand. We can always do things better and we certainly have some exciting things coming up in the next few years.

For more information about Currumbin Beach Vikings Surf Life Saving Club, visit the website at

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