SGC Profile – Ben Edwards – Owner, Fuel Bakehouse

Posted on Friday, November 30, 2018

With the vision for a 12-month project business, Ben Edwards could never have dreamt of the success that Currumbin’s Fuel Bakehouse would be serving up over three years later.

Despite having no baking experience, Ben’s determination, love of his business, staff and customers has seen him produce some of the best baked items on the Southern Gold Coast since they opened their doors in May 2015.

We had a chat to Ben about the foodie hotspot, what makes it unique and his secrets to success.

From selling 8 sausage rolls a day to now making over 450 per day, what is the secret to your success?
Before we started making our own sausage rolls, my partner’s exact words were “if you make a good sausage roll, people will travel for it.” I didn’t really believe her at the time, but it turns out we did, and they came, and she was right!

Where do you draw your inspiration from?
My inspiration comes from lots of different places. It comes from being a business owner. It comes from seeing my staff able to go on awesome holidays because I gave them a job. It comes from seeing a junior flourish in our work environment or a senior come out of their shell and grow so quickly. It comes from awesome customer comments. It comes from my family and kids being able to live an amazing life. It comes from seeing the business grow and change.

What makes Fuel Bakehouse different?
Everything we produce has some element of difference about it! Everyone knows what a pie is, so we didn’t try to re-invent the pie, we just made it as amazing as we could. Then you plug in incredible staff, a business model that is designed for quality service and speed and voila!

Can you tell us a bit about what you serve up?
The top dog is definitely our pies. We slow cook the beef for seven hours until it falls apart. Sausage rolls are also popular, and we have a few different types, with the chilli cheese and bacon being my favourite! Donuts are another top seller, we do a semi-sourdough donut made fresh every morning and piped with simple but quality flavours. Coffee is something bakeries usually aren’t known for, but we have changed that. We fill our fridge with slices, fresh rolls and wraps every day and do some epic burgers and wraps for both breakfast and lunch.

What do you love the most about having a business in Currumbin?
The vibe of Currumbin is amazing! I get to chat to lots of people in the area and everyone has a similar reason for living down our end of the coast. It’s about lifestyle, the beach, the creek, young families, and the community feel. I know all the hospitality business owners on the street and we all support each other. Even if we offer a similar product, we still all work together as a suburb. It’s what I call ‘friendly competitive’

If you had one piece of advice for someone starting a business, what would it be?
For me qualifications don’t mean much. Jump in, have a go and learn along the way. Make sure you remember to have fun along the way (that’s where the magic is!).

Sink your teeth into one of Fuel Bakehouse’s famous pies or tasty treats at 44 Currumbin Creek Rd, Currumbin Waters, open 7 days a week.

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