The Southern Gold Coast has been invited to join EarthCheck’s Leading Destinations of the World program, a global network of destinations, research centres and organisations that share a vision and passion for achieving improved sustainability outcomes.
Peter Doggett, CEO of Connecting Southern Gold Coast, said that becoming a Leading Destination of the World was an exciting opportunity for the Southern Gold Coast as a destination renowned for its vibrant culture and pristine natural environment.
“We aim to create an atmosphere that attracts and sustains business, creative arts and events,” he said.
“We will be working with EarthCheck and other world-leading destinations to share ideas and learn how we can more effectively address key destination challenges associated with development, planning and marketing.”
Stewart Moore, founder and CEO of EarthCheck said great destinations require a vision and passion for cultivating and conserving natural and social assets.
“EarthCheck has been working with businesses, communities and governments across the globe for the past 15 years to deliver clean, safe, prosperous and healthy destinations for travellers to visit, live, work and play,” he said.
“Leading destinations do not happen without commitment and engagement at all levels – from government and industry to local partners and communities.”
The program provides the Southern Gold Coast with access to a wide range of destination and planning resources which includes access to R&D and research grants, business toolkits, product development and experience workshops, digital media applications and operator training.
EarthCheck’s Leading Destinations of the World is supported by the Pacific Asia Travel Association (PATA), the APEC International Centre for Sustainable Tourism (AICST), the not-for-profit EarthCheck Research Institute and is aligned with the aims of the Global Sustainable Tourism Council (GSTC).