Rainbow Bay in Race to be Named Australia's Best Beach

Posted on Monday, September 05, 2016

A Southern Gold Coast beach is in the race to be named Australia's Best Beach in 2016. Rainbow Bay has made the shortlist of beaches around Australia headed for inclusion in the 101 Best Beaches List for 2016-17. It follows the success of the first publication several years ago, and the campaign has the backing of Tourism Australia.  

The challenge is also for Australia to be duly recognised for the overdue title of having the World’s Best Beaches.

With 11,761 beaches in Australia to choose from, the experts have a tough task in narrowing the definitive list down to just 101 beach destinations that will make the cut for 2016-17. 
Over the next 60 days in the lead up to summer, an intensive ground and ocean travel review of thousands of locations will be undertaken by the nation’s foremost beach reviewer Brad Farmer and his researchers, whose role is often labelled as the world’s best day job, even though it’s a labour of love.
While Australia boasts one of the longest, most diverse and pristine coastlines in the world stretching a total of 59,736kms, the project is looking to showcase only those which offer the very best coastal and aquatic experiences.

Brad Farmer, who is a veteran advocate and prolific writer on the Australian coast for over three decades, wants to immerse visitors and locals in the delights of Australian beaches and how a vast range of experiential activities on the beach zone can not only invigorate the senses, but improve the health of those who enjoy them. 

Mr Farmer will be talking directly to coastal communities via social media, community feedback and engagement opportunities, as he travels Australia’s ribbon of gold.  There will also be a focus on beachside eateries and emerging coastal real estate hubs; a first for the 101BB project.

Locals can follow the journey on social media, by following 101 Best Beaches AU on Facebook or Instagram via @101BestBeachesAU

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