Opera on the Beach, the largest cultural event ever staged on the Gold Coast, has won Best New Event for Queensland in the Australian Event Awards held earlier in September. A great achievement for all the team from CSGC and Opera Australia who worked tirelessly to put on such a spectacular performance.
Research commissioned by Tourism and Events Queensland into the tourism benefit of Opera on the Beach has revealed 8,092 people attended the Coolangatta event from 9-11 May, bringing a total of 2,600 visitor nights to the Southern Gold Coast.
Welcoming over 8,000 people into town created a huge boost for tourism during a time that is traditionally seasonally quiet. In terms of origin of visitors, almost 73% of the audience were from Queensland, 24% from interstate and almost 3% were international visitors.
Amongst the visitors it attracted, over fifty performers were involved in the production of Opera on the Beach, with 20 of these people staying 11 nights in the lead-up and during the event.
Research also found it struck a chord with the locals, with 97% of almost 1,000 people surveyed claiming the event had made a positive contribution to the image, appearance and reputation of Coolangatta; and 92% saying they would return for future Opera on the Beach performances if they were held.