Nominate for QTIC Prize for Innovation in Tourism

Posted on Thursday, June 16, 2016

Nominations are now open for Queensland tourism businesses to enter the 2016 QTIC Prize for Innovation in Tourism, where entrants could win a share of more than $35,000 in prizes.

If you own, operate or manage a micro* or small to medium sized* Queensland tourism business that has developed and adopted innovative products, services and processes within Queensland, then this prize is for you.

Refer below for nomination and entry details.


1st Prize: Courtesy of the Department of Tourism, Major Events, Small Business and the Commonwealth Games, the winner will receive a prize package to the value of $30,000 of business support. The prize package will comprise of stages 1 and 2 of the Velocis program which will be delivered by the Australian Institute for Commercialisation (AIC). The components of the program include:

  • A business review with experts in strategy, branding and design innovation

  • A fitness report on outcomes of the review and recommendations for future business improvements

  • Action planning to prioritise critical business issues identified in the fitness report

  • Mentoring sessions with a professional expert in either strategy, branding or design innovation

Other elements of 1st Prize include

  • Travel and flights worth $3000 to a destination of your choice (domestic or international) to undertake a business familiarisation to support the implementation of their action plan

  • Development and distribution across Australia and Asia Pacific of a dedicated Public Relations (PR) Case Study (value $3,000).

Runner Up: The runner up receives free membership to the EarthCheck International Certification program (value $4,500). The runner up will also be included in media releases, QTIC communication and the QTIC website.

What is "innovation"?

In order to advance tourism within Queensland, it is important that individual tourism businesses and the industry as a whole continually renew, change and create more effective processes, products and services. Innovation is defined by the Australian Bureau of Statistics as:
“The process of introducing new or significantly improved goods or services and/or implementing new or significantly improved processes.” (Source: Australian Bureau of Statistics)
Furthermore, the National Tourism Investment Strategy has broken innovation into three categories. These categories are defined as:

  • A new good or service: meaning any good or service or combination of these which is new to a business. Its characteristics or intended uses differed significantly from those previously produced. This may involve the development of a new technology or adaptation of existing technology (e.g. e-commerce).

  • A new operational process: a significant change for a business in its methods of producing or delivering goods or services.

  • A new organisational/managerial process: a significant change to the strategies, structures or routines of the business which aim to improve performance.

Click here to Nominate and Enter

Guidelines and Entry Form

Entrants are encouraged to download and refer to the Guidelines and Entry Form for details on preparing your nomination and written submission.


If you require any assistance with your application or have any questions please contact Katie Driml on (07) 3236 1445 or

Prize Supporters

QTIC acknowledges program partners the Department of Tourism, Major Events, Small Business and Commonwealth Games (Queensland Government), EarthCheck and Riverlife.

To enter, businesses must first submit a nomination. Nominations will be accepted up until Friday 12 August, the due date for written submissions. 

Following the nomination, entrants are asked to provide a written submission on or before Friday 12 August. Please refer to the Guidelines and Entry Form for details on entering your written submission.

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